Personalize campaigns for beauty, skincare, and personal care shoppers with rich lifestyle, interest, and demographic data designed for this vertical.
Personalization That Builds Brand Loyalty
Beauty marketers use LaunchPad’s enrichment data to craft experiences that feel personal, timely, and relevant, helping every message land with precision and authenticity.
How to Turn Data Into Action
Personalized Campaigns: Deliver skincare and beauty offers tailored to women aged 35–54 with higher spending potential using Age, Gender, Discretionary Income, Lifestyle, Shopping Habits, and Wellness Interests fields.
Lifecycle Automation: Celebrate birthdays and special milestones with perfectly timed promotions driven by Birth Month, Age, and Gender insights.
Omnichannel Activation: Align creative and offers across email, SMS, and paid media using Demographics, Lifestyle, Wellness Interests, and Discretionary Income data for a consistent customer experience.
