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See the Data That Powers Smarter Marketing

Request your industry’s Data Dictionary to explore the enrichment fields that drive personalization, retention, and growth. Trusted by leading brands in beauty, apparel, and home furnishings to turn customer data into measurable results.

Data That Does the Heavy Lifting

LaunchPad’s Data Dictionary gives marketers the insights to create more relevant, personalized campaigns. Explore the enrichment fields available for your industry and see how they can help you connect with customers in smarter, more meaningful ways.

How to Turn Data Into Action

  • Personalized Campaigns: Deliver offers that align with your audience’s demographics, interests, and behaviors using Age, Gender, Lifestyle, and Discretionary Income fields.
  • Lifecycle Automation: Reconnect with customers through personalized moments like birthdays, anniversaries, and milestone events powered by Birth Month, Age, and Gender data.
  • Omnichannel Activation: Keep your messaging consistent across email, SMS, and paid channels using Lifestyle, Wellness Interests, Travel Frequency, and Discretionary Income data to tailor offers across every touchpoint.