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launchpad-liftbase-data

LiftBase: The Engine Behind Personalization

Power every campaign with LiftBase, our proprietary consumer dataset updated continuously with lifestyle, demographic, behavioral, life event, and transactional data from the past 12 months that turn customer profiles into growth drivers.

Fuel For Your Campaigns

250+ Million US Consumers
140+ Million US Households
1000+ Enhanced Data Elements

Your Source of Always-Fresh Consumer Insights

LiftBase combines lifestyle, demographic, behavioral, life event, and transactional data into a single, privacy-compliant source marketers can trust. Continuously refreshed for real-time accuracy, it fuels smarter personalization, stronger retention, and measurable growth across every campaign.

LiftBase is the proprietary consumer database developed by LiftEngine, the parent company of LaunchPad. It powers every LaunchPad solution, including Customer Profile Appends, File Upload, and API. Learn more about our connection to LiftEngine.

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Turn Data Into Retention and LTV Gains

With LiftBase, audience enrichment becomes practical and powerful. Campaigns gain accuracy, personalization improves, and retention grows as customer profiles evolve with real-world data.

  • Comprehensive Coverage: Gain a clear, actionable view of each customer across 1,000 possible consumer attributes.
  • Smarter Segmentation: Build audiences by lifestyle, behavior, and demographics.
    Personalization at Scale: Deliver tailored campaigns across channels.
  • Retention Growth: Increase customer LTV with targeted engagement.

LiftBase Data Categories

Business

Demographics

Financials

Interests

Geography

New Movers

Newlyweds

Political

Property

Purchase & RFM

Social Media

Get started faster with data packages built for your industry.

EXPLORE INDUSTRY DATA PACKAGES

FAQs

What exactly is LiftBase data?

LiftBase is LiftEngine’s proprietary consumer database that powers every LaunchPad solution. It includes more than 1,000 lifestyle, demographic, behavioral, life event, and transactional attributes, giving marketers a complete and accurate view of real consumers.
How often is LiftBase updated?

LiftBase is continuously refreshed to maintain real-time accuracy. This ensures your enriched profiles always reflect the most current customer information.
How does LiftBase connect with LaunchPad solutions? LiftBase powers all LaunchPad activation methods, including Customer Profile Appends, File Upload, and API, making it easy to enrich customer data through the workflow that best fits your team.
Can I access all attributes, or just 25+ appends?

While most marketers receive 25-30 curated fields optimized for personalization, you can leverage more than 30 for an additional fee.