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Enrich Klaviyo Profiles. Keep Customers Coming Back.

LaunchPad enriches Klaviyo profiles with 25+ data points to fuel personalized campaigns and build stronger loyalty.

Enjoy free access to LaunchPad for Klaviyo through December 31, 2025.

START YOUR FREE TRIAL

Real Brands. Real Results.

22%+ Engagement Boost
15% Repeat Purchase Lift

Klaviyo Profile Enrichment Made Simple

LaunchPad’s direct Klaviyo integration adds rich demographics, interests, and buying behaviors to your customer profiles with just a few clicks, unlocking advanced personalization and targeting that go far beyond past purchase activity.

With Customer Profile Appends (CPAs), every contact in Klaviyo becomes a richer, more valuable profile ready for deeper personalization and segmentation. LaunchPad automatically enriches profiles with data points such as age, birth month, marital status, household income, presence of children, lifestyle and interests, and purchase propensities. Send smarter emails and SMS messages that resonate and convert.

Get started faster with data packages built for your industry.

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Why Marketers Choose LaunchPad for Dynamic Klaviyo Personalization

Deliver personalization at scale with enriched profiles that unlock smarter targeting and better results. Benefits of LaunchPad + Klaviyo integration include:

  • Hyper-Precise Segmentation: Build audiences using new Klaviyo profile properties, like high-income parents, new homeowners, or pet owners to maximize relevance.
  • Better Campaign Performance: Personalize emails, SMS, and flows to match each recipient’s interests and behaviors—no IT required.
  • Smarter Automation: Trigger journeys based on life events (birthdays, moving, children, etc.) to engage customers at the right moment.
  • Improved Retention: Know your customers better and keep them loyal with highly tailored offers that feel personal, not generic.

Want to Boost Holiday Sales?

Get Free Access to LaunchPad for Klaviyo Through December 31, 2025

START YOUR FREE TRIAL

Three Simple Steps to Smarter Klaviyo Campaigns

LaunchPad automates Klaviyo data enrichment so you can focus on creating instead of updating information manually.

1
Activate
Create a LaunchPad account and connect your Klaviyo account.
2
Enrich
Select which segments you want to enrich with your chosen data package.
3
Personalize
Send more personalized messages and build smarter segments directly inside Klaviyo.
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See It in Action: Creating a Personalized Campaign in Seconds

Watch how easy it is to build hyper-targeted segments you never thought possible with LaunchPad data.

Proven Ways to Put Enriched Data to Work

With LaunchPad’s profile enrichment in Klaviyo, you deliver campaigns that feel hyper-relevant and drive measurable ROI.

  • Leverage marital status, household demographics, and income to tailor creative, tone, and offers that reflect each customer’s life stage and spending power.
  • Use lifestyle and interest data (like Fitness Enthusiast or Pet Owner) to create personalized product recommendations and campaigns that align with each customer’s passions.
  • Activate propensity and life-event data (like New Mover or Expecting Family) to trigger timely automations that anticipate customer needs and drive repeat purchases.
  • Supplement missing birthdays with Birth Month to scale personalized “Happy Birthday” campaigns and re-engagement flows—reaching every customer with a timely, celebratory touchpoint.

🚀  See the data powering LaunchPad + Klaviyo: Explore LiftBase →

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FAQs

Where does your data come from? The data comes from LiftBase, our proprietary addressable consumer database that powers almost everything we do. Privacy-compliant and consumer-friendly, this dataset comprises real people, not inaccurate online identifiers collected with opaque tracking. LiftBase is a source of customer intelligence and acquisition for hundreds of brands because of its incredible breadth and quality.
What kind of data can I add? LiftBase has over 1,000 fields in total. We curated over a dozen data packages you can choose from, or we can work together to create something more custom.
How does pricing work?

We price based on your total customer count. For a personalized quote, reach out to us here. 
How can LaunchPad help me get more out of Klaviyo?

LaunchPad gives Klaviyo the data it’s missing—who your customers really are. By enriching each profile with 25+ data points such as age, net worth, marital status and hobbies, you can segment smarter, personalize campaigns, and drive stronger retention results.

To learn more, check out our posts on how LaunchPad CPA enhances Klaviyo’s capabilities and how to build effective segments in Klaviyo.
Do I need a developer or IT support to set this up? No. The integration is designed for marketers—no code, no IT tickets, no data mapping. You’ll connect in just a few clicks using our guided setup.
How often is the data refreshed? LaunchPad automatically re-enriches and syncs data at regular intervals, ensuring Klaviyo profiles always reflect the most current insights available.
Can I use LaunchPad data to create segments and flows in Klaviyo?

Absolutely. LaunchPad data fields appear as standard profile properties in Klaviyo, allowing you to build advanced segments, triggers, and automations just like any other data point.

To learn more, check out our posts on how LaunchPad CPA enhances Klaviyo’s capabilities and how to build effective segments in Klaviyo.