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womens apparel retention lift

Data-Driven Personalization for Higher LTV

Case Study: Petite Plume

Real Brands. Real Results.

311% Increase in Campaign Conversion Rates
46% Increase in Revenue Per Message

More Relevant Campaigns for Higher Retention and Revenue

Petite Plume, a luxury direct to consumer apparel brand specializing in sleepwear and loungewear, wanted to improve the performance of their email and SMS marketing campaigns to drive better engagement, retention, and LTV.

The Challenge

Despite great reviews and creative, Petite Plume faced:

  • Generic messaging that resonated with some customers, but not all.

  • Plateauing customer retention.

  • Difficulty identifying cross-selling opportunities.

  • Limited insight into the people behind the purchase.

petite-plume-logo

Industry

  • Luxury Apparel

Solutions

  • Customer Profile Append
  • Segmentation

Channels

  • Email
  • SMS

The Solution: Customer Profile Enrichment to Power Personalized Marketing

Petite Plume partnered with LaunchPad to append demographic, interest, and buying behavior data to their existing subscriber list inside their email and SMS platform, enabling the client to:

  • Segment their audience by demographics such as Presence of Children and Age.

  • Personalize creative, product recommendations, and offers more likely to resonate with each segment.

  • Tailor messaging to align with customer life stages, like college-aged buyers or older families.

  • Promote cross-sell opportunities by identifying customers likely to respond to new product categories

The Results (In 90 Days)

  • +311% campaign conversion rates

  • +46% revenue per message

  • +5% increase in customer retention

  • More purchases across product categories

With LaunchPad data, Petite Plume turned broad email outreach into personalized, revenue-driving campaigns, unlocking higher engagement, stronger ROI, and new cross-sell growth.

Screenshot 2026-05-11 at 10.48.27 AM

 

We always knew personalization mattered, but we didn’t have the data to actually do it well. LaunchPad helped us understand who our customers are, and once we started tailoring campaigns around that, the lift in performance was pretty immediate.

Screenshot 2026-05-11 at 11.01.11 AM


— Retention Marketing Manager, Petite Plume